Effortless Discovery

Big-data and smart automation enables talent seekers to scout faster, deeper and wider than ever before.


/ About

Millions of artists, songwriters and producers…

...but how to find the winners?

Talent scouting is increasingly data-centric, and talent seekers are having to spend way too much time sifting through data trying to find their next signing. With the barrier to releasing music now lower than ever, finding the right artist, producer or songwriter at the right time is only getting harder.

Know What’s Loved is a discovery and monitoring engine for talent seekers A&R. KWL discovers new artists, songwriters, producers and musicians, and continuously monitors and ranks their progress across many data sources.

A stream of new talent is delivered to KWL users by virtual Scouts which run on their behalf, seeking out relevant talent from the constant stream of new artists arriving.

Behind the magic



RAD/AR (Robotic Automated Discovery of Artists & Repertoire)

RAD/AR is entirely built on Amazon Web Services (AWS), using an ultra-scalable, distributed serverless microservices architecture.

HUGGY Huggy, our distributed artist & influencer miner tech, continuously performs web searches on multiple search engines across many locations. Using rules defined in our proprietary language, Huggy generates millions of unique web searches from simple criteria. Huggy’s regionally distributed nodes endlessly search the net and, every day, scan millions of blogs, magazines, forums, social media, related sites, charts, and public APIs, from a huge range of popular fan communities (Reddit, Genius, TikTok etc) to every streaming service out there (YouTube, SoundCloud, Spotify etc). Huggy identifies thousands of new and promising artists and influencers every minute of the day, growing and filtering our vast music data lake.
MASF Our Mass Appeal Signalling Framework (MASF) tech monitors and records the daily progress of the millions of artists and influencers being discovered by Huggy. The MASF Career Trajectory model uses data-driven heuristics, derived from a huge array of direct metrics (followers, listeners, streams, charts etc) and left-field metr,ics (gigs, social, relationships, influence etc), to recognise and record key career events, detect relationships, and accurately determine career stage, trajectory, velocity and influence.
EAR Our Emerging Artist Ranking (EAR) tech is an non-stop intelligent ranking machine, based upon deep music industry knowledge and years of research, that continuously inspects the many outputs of MASF to derive multiple deep ranking scores for each of the millions of artists that we track every day.
SCOUTD Scouts are intelligent software bots that run in the cloud. Our Robotic Process Automation (RPA) tech manages heterogenous swarms of autonomous little bots that continuously search for relevant emerging artists. Scouts dynamically use the various EAR ranking scores to order the artists they uncover, combined with intelligent proprietary algorithms to determine relevance, to produce a constant stream of fresh and relevant latent talent.

/ Team

United by our love of music.

Alex Goatcher, CEO

The Product

Amy Chang, COO

The Operator

Mark Knight, CTO

The Tech

Alex Branson

Commercial and Industry relations

George Tyekiff

A&R and Creator services

Fred Bolza

Strategy & Industry Relations

Cliff Fluet

Business advisor

Alex Goatcher

Alex began his career at CERN, the birthplace of the World Wide Web, joining the Distributed Computing Infrastructure Group in 1992. After leaving CERN, Alex became a pioneer in the very early days of massively multiplayer gaming on mobile and handheld console platforms.

Alex co-founded Mikoishi with Amy Chang in 2001. Mikoishi developed numerous games and applications around film, video-game and book franchises including Phoenix Wright: Ace Attorney, Super Puzzle Fighter II, 300, Watchman, Harry Potter, and Starwars. Mikoishi won awards at the highest level, such E3 Best of Show (2007, 2008, 2009) and IGN Game of the year (2009).

After exiting Mikoishi, Alex pursued his love of music tech and spent several years consulting to international music companies and publishing organisations in APAC, providing advice on handling the explosion in music meta-data that the streaming age had brought.

It was during this time that the core idea of RAD/AR® first came to Alex, an online solution to the discovery of music and artists which would continuously surface artists before they break.

Amy Chang

After a career in investment banking, Amy has been nurturing tech startups for the past 20 years.

Amy co-founded Mikoishi with Alex Goatcher in 2001. Mikoishi quickly became an internationally recognised game development studio and publisher, concentrated in the film sector. Amy was instrumental in Mikoishi’s expansion through Singapore, Japan, and South Korea and for developing its customer base in the Americas and Europe. Mikoishi won many awards, such E3 Best of Show (2007, 2008, 2009) and IGF Technical innovation (2010).

Amy has served on various industry committees to promote the Media, Entertainment and Animation industries. Just like Alex and Mark, Amy is a passionate music fan and aims to reward artistry and enable authentic online music discovery.

Mark Knight

Mark Knight is a visionary tech entrepreneur with a track-record of developing first to market tech and software. Whilst reading Computer Science with Economics at Brunel University, Mark created Jotter, the world's first commercial word processor for a portable device, and which was incorporated into the Psion Organizer. In 1994, Mark created BladeRunner, the world's first enterprise-application internet platform, and which was used to develop Silicon.com (sold to CBS Interactive in 2002).

In 2003, Mark co-founded Omnifone and created MusicStation, an award-winning digital music platform used by industry giants Vodafone, Samsung and Sony. He created the first mobile music subscription service on a mobile phone in 2007, and, in 2014, Mark built the first high-resolution music streaming service, partnering with Neil Young. Mark’s tech has won awards at the highest level, such as GMA Best Mobile Music Service (2008).

Mark joined forces with Alex and Amy, architecting a radical new approach to A&R in the streaming age: Robotic Automated Discovery for Artists & Repertoire (RAD/AR).

Alex Branson

Alex Branson operates at the intersection of music business and technology.

In 2003, Mark co-founded Omnifone and created MusicStation, an award-winning digital music platform used by industry giants Vodafone, Samsung and Sony. He created the first mobile music subscription service on a mobile phone in 2007, and, in 2014, Mark built the first high-resolution music streaming service, partnering with Neil Young. Mark’s tech has won awards at the highest level, such as GMA Best Mobile Music Service (2008).

With a career spanning 20+ years in the music industry, Alex now consults with various companies, including record labels, music distribution companies, and digital service providers.

Past work includes advising Facebook on their first recorded music licensing deals in Sound east Asia, being instrumental in launching Beatport's streaming service, creating a distribution startup inside Warner Music Group (levelmusic.com) and building INgrooves (Universal Music Group) ex-North American business from the ground up.

Alex has held both management and senior technical leadership roles; he is experienced in music licensing and expert on digital supply chain, music distribution and consumer streaming service operations.

George Tyekiff

George Tyekiff brings 25 years of A&R, artist management and publishing experience.

25 years in A&R have seen him working at East West Records ,EMI, Columbia records and In The Name Of which he started with BRIT and Grammy award winning artist - Lily Allen, signing artists across many genres , from chart topping Blazin Squad to BRIT Winning Tom Odell as well as helping and over seeing many others as a director of A&R.

Fred Bolza

Fred is a strategist who works at the intersection of culture, technology and people. His core skill is acting as the connective tissue between adjacent worlds to define and answer key strategic questions.

He has over 20 years of experience in strategy having worked initially as a management consultant then as strategy director at PRS for Music and finally as VP Strategy at Sony Music where he played a key role in developing and delivering insight and analytics approaches into the business.

Since he left Sony 3 years ago he has launched his own music company New Soil focusing on emerging UK jazz talent and continues to provide advisory services across music, digital and technology to a range of clients. He is Chair and Trustee of the Abram Wilson Foundation, on the advisory board of One Question and a scale partner at Multiple.

Cliff Fluet

Cliff Fluet is Managing Director of Eleven Advisory. Cliff has over two decades' experience in digital strategy and advisory having practised as in-house counsel and external adviser to some of the world's biggest names in digital, mobile, social, brands, music, live events and online.

In addition, he also works with some of the more disruptive businesses in the areas of: artificial intelligence; blockchain and cryptography; and social and immersive video.


/ Contact

hello@knowwhatsloved.com General inquiries

Where To Find Us

UK Floor 5 & 6
Tower Point
44 North Rd
BN1 1YR.

Singapore 150 Cecil St

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