It’s all about the music

Our mission at Know What’s Loved, is to always put the music front and center. You don’t see the vast amount of data that RAD/AR® tech uses to surface the undiscovered breaking talent that matches your interests, you only get the music.

We are a small team passionate about connecting artists to the people who can support and fund their creation. We want to reward artistry in the music industry and enable authentic online music discovery.

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Our Story

Know What’s Loved created RAD/AR because we are passionate about music. So many brilliant artists are left undiscovered amongst the millions of tracks being dropped and A&R teams are not being given the tools they need to find them.

A&R teams are often deluged by data and sources. They are having to spend way too much time sifting through disparate sites, data and graphs and having less and less time to actually use perhaps their best skill, their ears.

We have to admit that at the beginning we did it wrong. Five years ago, we set out to build the most comprehensive data analysis and presentation tool for A&R that the world has ever seen. It was great (we thought) because it had every single music data source under the Sun. But as we showed our creation to more and more A&R professionals and artists, we realised that whilst the data analytics we were doing was indeed crucial in indicating potential breaking artists, A&R teams need, first and foremost, to hear the music.

So we decided to turn this problem upside down. You don’t see the vast amount of data that RAD/AR uses to unearth the artists you need to hear, you only get the music. You will have much more time to listen and to use your experience and intuition to bag the next big thing.

That’s how RAD/AR was born.
(Pronounced “rad-A-R”)

Team

Team

We are a group of award-winning entrepreneurs, product visionaries and tech heads - united by our love of music.

We are a group of award-winning entrepreneurs, product visionaries and tech heads - united by our love of music.

Alex Goatcher, CEO

The Product

Mark Knight, CTO

The Tech

Amy Chang, COO

The Operator

Alex Goatcher

Alex is an award-winning product visionary and tech entrepreneur.

He began his career at CERN, the birthplace of the World Wide Web, joining the Distributed Computing Infrastructure Group in 1992. After leaving CERN, Alex became a pioneer in the very early days of massively multiplayer gaming on mobile and handheld console platforms.

Alex co-founded Mikoishi with Amy Chang in 2001. Mikoishi developed numerous games and applications around film, video-game and book franchises including Phoenix Wright: Ace Attorney, Super Puzzle Fighter II, 300, Watchman, Harry Potter, and Starwars. Mikoishi won awards at the highest level, such E3 Best of Show (200,2008,2009) and IGN Game of the year (2009).

After exiting Mikoishi, Alex pursued his love of music tech and spent several years consulting to international music companies and publishing organisations in APAC, providing advice on handling the explosion in music meta-data that the streaming age had brought.

It was during this time that the core idea of RAD/AR® first came to Alex, an online solution to the discovery of music and artists which would continuously surface artists before they break.

Mark Knight

Mark Knight is a visionary tech entrepreneur with a track-record of developing first to market tech and software. Whilst reading Computer Science with Economics at Brunel University, Mark created Jotter, the world's first commercial word processor for a portable device, and which was incorporated into the Psion Organizer. In 1994, Mark created BladeRunner, the world's first enterprise-application internet platform, and which was used to develop Silicon.com (sold to CBS Interactive in 2002).

In 2003, Mark co-founded Omnifone and created MusicStation, an award-winning digital music platform used by industry giants Vodafone, Samsung and Sony. He created the first mobile music subscription service on a mobile phone in 2007, and, in 2014, Mark built the first high-resolution music streaming service, partnering with Neil Young. Mark’s tech has won awards at the highest level, such as GMA Best Mobile Music Service (2008).

Mark joined forces with Alex and Amy, architecting a radical new approach to A&R in the streaming age: Robotic Automated Discovery for Artists & Repertoire (RAD/AR).

Amy Chang

Amy Chang is a corporate finance expert and tech entrepreneur. Amy has been nurturing tech startups for the past 20 years and has vast experience in diverse market sectors.

Amy co-founded Mikoishi with Alex Goatcher in 2001. Mikoishi quickly became an internationally recognised game development studio and publisher, concentrated in the film sector. Amy was instrumental in Mikoishi’s expansion through Singapore, Japan, and South Korea and for developing its customer base in the Americas and Europe. Mikoishi won many awards, such E3 Best of Show (2007, 2008, 2009) and IGF Technical innovation (2010).

Amy has served on various industry committees to promote the Media, Entertainment and Animation industries. Just like Alex and Mark, Amy is a passionate music fan and aims to reward artistry and enable authentic online music discovery.

Tech

Tech

RAD/AR® Robotic Automated Discovery for Artists and Repertoire

The RAD/AR tech utilises the RPA business process automation paradigm, with AI-powered software bots that run tirelessly in the cloud.

Swarms of RAD/AR bots continuously scan the web and public API’s, growing and filtering our vast music data-lake, recording career events, calculating metrics, deep-learning relationships, determining career trajectory and analysing artistic development.

RAD/AR is backed by years of research and development and has been created by a team with huge experience in the music industry and a real passion to uncover new artists.

RAD/AR tech is entirely built on Amazon Web Services (AWS), using an ultra-scalable, serverless microservices architecture.

New
Artists

Listen

Release/Drops
Social
Usage
Geospatial
Live
Left-field

Track
Artists

Learn

Big-data
Machine Learning
Music DNA

Career
events

MASF

Mass Appeal
Signalling
Framework

Stage &
Velocity

Emerging
Artists

EAR

Emerging
Artist Ranking

Great discoveries happen here

Get started

Contact

sales@knowwhatsloved.com Sales inquiries

hello@knowwhatsloved.com General inquiries

support@knowwhatsloved.com Support and billing

Where To Find Us

UK
Platf9rm
Hove Town Hall
Church Road
Hove
BN3 3BQ.

Singapore
150 Cecil St
#03-02
Singapore
069543

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