The single sourcefor creator data

A global data hub built for music and culture

Used by
EMI
Sony
Patreon
Defjam
Paradigm Talent Agency
Sentric
beatBead
Rightsy
SOCAN
EQ
PRS
RCA
Universal
PIAS
MDL Beast
Wasserman
Audience Strat
Marathon Artists
BIMM Institute
Mixtape Madness
Mushroom Group
Schoolnight

Solutions

Putting music
data to work

Know What’s Loved enables businesses to integrate high-quality music creator data and analytics into their workflows.

We capture signals on millions of songs, recording artists, songwriters, composers, and producers each day which are transformed into analytics and insights using the latest AI, data processing and automation innovations.

Use Cases

Services

Get quality data where it matters most

SUGR

Creator prospecting
and retargeting

  • Ideal-fit account and lead lists
  • Artist and song target personas
  • International coverage
  • Omnichannel contact information
  • Automated delivery
Let's Talk
PULSE

Custom data sets
and data streams

  • Structured data sets
  • Embedded analytics    
  • Artists & song target filtering
  • Snapshots & Streams
  • Automated delivery
Let's Talk
KWL

Song and artist
discovery

  • Global music search engine
  • A&R automations
  • Music first experience
  • Synchronised playlists
  • Smart notifications
free trial

Case Studies

Alternative funding

Prospecting and lead generation for royalty advances

  • Identification and targeting of artists based on eligibility criteria and earnings estimation
  • Preemptive targeting driven by release cycle and career events
  • Enrichment of prospect data to support personalised outbound marketing
Song investment fund

Identifying prolific composers and songwriters against investment criteria

  • Composer and songwriter targeting
  • Performance analytics
Music publisher

Detecting the fastest-moving songs within the first days of release

  • Custom filtering 
  • Performance analytics
  • Custom charts
Label group

Identifying emerging music genres in Central America and Africa

  • Identify emerging urban music genres in key cities
  • Identify prospective new signings 
  • Custom tracking and notifications of shortlisted artists and songs
Left
Right

Tech

Music analytics
reimagined

Powered by Huggy

Our tech platforms are driving processes in our industry's heart. Do you Know What’s Loved?

A globally distributed analytics network that discovers, evaluates and monitors millions of songs and music creators every second of the day.

  • Continuous, multi-region data collection and transformation
  • Cloud-native, microservices architecture
  • Petabyte-scale data warehousing
  • High-performance federated query processing