Our mission is revolutionise the way the music industry finds and connects to artist talent
We are a a passionate group of entrepreneurs united by a love of music and technology.
We are based in the UK, with operations in South East Asia, North America and Europe.
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It’s a streaming world with millions of tracks being uploaded to music streaming platforms each year.
Hundreds of thousands of artists today are successfully launching their careers independently on digital streaming platforms and self-promoting their music. But getting consumer attention is not guaranteed and as a result millions of artists remain largely unknown to both new music fans and the music industry at large.
A massive and growing pool of undiscovered music and artist talent has formed and is getting harder and harder to discover the exciting artists and songwriters within.
Finding the right artists to develop is incredibly hard to do. It takes patience, determination and expertise, yet talent scouting today has become laborious and overwhelmed by data and manual research activity requiring a myriad of tools and data-sets. A&R teams spend endless hours of painstaking online research. It's manual, hugely time-consuming, and unreliable with everyone using different tools and teams duplicating effort.
Know What’s Loved has spent the last 2 years in R&D, developing a talent scouting tech and platform that meets the demands of talent acquisition in the streaming age.
Alex began his career at CERN, the birthplace of the World Wide Web, joining the Distributed Computing Infrastructure Group in 1992.
Goatcher was the visionary designer at Mikoishi, which he co-founded in Singapore with Amy Chang in 2001, an award-winning game development studio and publisher.
Mikoishi was a pioneer in the very early days of massively multiplayer gaming on mobile and web, and developed multiple, award-winning games and applications around multi-billion dollar, film, video-game and book franchises including Phoenix Wright: Ace Attorney, Super Puzzle Fighter II, 300, Watchman, Harry Potter, and Starwars.
After exiting Mikoishi, Alex spent several years consulting to global music companies and music publishing organisations in APAC, liaising with record label senior management, providing advice on music licensing, catalogue delivery and ingestion and facilitating streaming service roll-outs. It was during this time that the idea of RAD/AR first came to him, a radical solution to the explosion of new artistic talent in the streaming age.
Mark Knight is a visionary music tech entrepreneur.
Whilst reading Computer Science with Economics at Brunel University, Mark created Jotter, the world's first commercial word processor for a portable device, and which was incorporated into the Psion Organizer.
Knight co-founded Cromwell Media in 1994, with Rob Lewis and Phil Sant, and, created BladeRunner, the world's first enterprise-application internet platform, and which was used to develop Silicon.com (sold to CBS Interactive in 2002).
In 2003, Knight co-founded Omnifone with Lewis and Sant, and created MusicStation, an award-winning digital music platform used by industry giants Vodafone, Samsung and Sony.
Knight created the first mobile music subscription service on a mobile phone in 2007, and, in 2014, he created the first high-resolution music streaming service, partnering with Neil Young. Knight’s tech has won awards at the highest level, such as GMA Best Mobile Music Service (2008).
Mark has joined forces with Goatcher and Lewis, architecting a radical new approach to A&R in the streaming age: Robotic Automated Discovery for Artists & Repertoire (RAD/AR).
Amy Chang is a tech entrepreneur and corporate finance expert.
Amy has a vast range of experience in diverse financial market sectors, including Global Markets, Commercial Banking, Investment Banking, and Venture Capital, and has held many senior executive roles and governance roles in the Asia Pacific region.
Chang co-founded Mikoishi, with Alex Goatcher in 2001, an award-winning game development studio and publisher. Mikoishi was a pioneer in the very early days of massively multiplayer gaming on mobile, handheld console and web, and won global awards: E3 Best of Show (2007, 2008, 2009); IGN Game of the year (2009); IGF Technical innovation (2010);
Chang created an innovative co-development fund that was modeled on film financing, that allowed Mikoishi to co-develop online games around tent-pole movie franchises as part of a trans-media development strategy.
Amy has served on various industry committees, including advising Singapore's National Research Foundation on grant allocation to promote the Media, Entertainment and Animation industries.
Chris Evans is a pioneering product designer and data scientist.
Evans is an expert level cloud architect and coder, and one of the best customer experience thinkers on the planet.
A founding partner at Omnifone in 2003, Evans worked closely with Mark Knight on the world’s first subscription music streaming application on a mobile phone, with leading-edge analytics and AI-driven recommendations.
Evan’s tech has been used by industry giants such as Vodafone, Samsung, and Sony and, in 2014, was used to create the first high-resolution music streaming service in the world, partnering with Neil Young’s Pono.
Evans was the lead contributor to several patents in music recommendations tech at Omnifone, leading to awards to the company, such as Meffys Best Music Service (2007).
Evans is once again innovating cutting-edge music tech with Know What's Loved radical new approach to A&R in the streaming age.