• About Know What's Loved (KWL)

    Who Are We?

    Know What’s Loved (KWL) is a data analytics company that enables the music industry to more effectively target and connect with music fans in order to accelerate music income and careers.


    We track global music consumption, artist popularity and fan activity across social media and streaming services by ingesting and analysing data from thousands of data sources. This is transformed into intelligence for artists, management, record labels, promoters, broadcasters, digital service providers and advertisers.


    Our headquarters is in Singapore, with operations in Australia and The Philippines.


    We are building the most comprehensive source of APAC music intelligence working with music industry societies, trade organisations, domestic promoters, independent labels, tastemakers and street press throughout Southeast Asia and Australia.

    Why Data?

    Data has fast become the lifeblood of the modern music industry, but the very nature of today's convoluted distribution and fragmented consumption model, plus the extreme volume and velocity of data generated, has made capturing these insights a highly specialised and costly undertaking for most industry constituents.


    KWL is democratising data-analytics for the music industry by providing the global music community access to actionable insights that large-scale data analytics and social listening can provide, without the need for a costly overhaul or investment of people, technology and processes.


    For Artists & Management

    No more tool fatigue or time sync. We provide unified fan intelligence and consumption intelligence in a single, intuitive dashboard.

    For Independent Record Labels 

    No more outsourcing to expensive research agencies and no need to spend hours, hand-cranking reports for each and every artist to produce limited insights. We provide unified fan intelligence and consumption intelligence across the entire artist roster, plus comparative competitive intelligence and market insights from in a single, intuitive dashboard that is accessible to your entire team.

    For Major Labels

    Track and identify emerging talents, identify superfans and uncover brand and fan affinities, plus drill down on any artists around the globe.

    For Concert Promoters 

    Reduce risk and maximise ROI for live events by making informed bookings and support selection of acts using in-depth data around artists, fans and location.

    For Brands and Advertisers

    Music, fans, brands - what do they mean to each other? You can reach consumers via music passions, brand-fan intelligence and affinity analysis.

  • Want to join the KWL team?

    We operate from Singapore, Manila, Jakarta and Sydney and are looking for talented engineers and analysts, data visualizers, account managers and music tastemakers (KWL Hunters).


    To be notified when we post jobs, please mail us at info@kwler.com

    Alex Goatcher


    Amy Chang

    EVP Corporate Development

    Mishal Varma

    EVP Business Development

    Ryan Ho


    Shila Wijaya

    Head of Marketing

    Nad Flores

    Web Developer


    Platform Developer

    Lyndon Bibera

    Platform Developer

    Jovel Ignacio

    Senior Data Specialist

    Paulo Fajardo

    Data Operations Lead

    Josh Gayanelo

    Business Analyst

    Jerome Gaditano

    Data Engineer

    Anna Villamor

    Web Developer

    Christine Lalchandani

    QA Lead

    Mon Micosa

    Python Junior Developer​

    Hera Berita

    QA Test Analyst​

    Erikka Malicsi

    Data Specialist​

    David Loiterton

    KWL Advisor - Managing Director, MGT Asia

    Holly Tan Kian Soon

    KWL Advisor - Former Chairman and CEO, Greater China Region at Warner Music Asia Pacific

    Rob McDermott

    KWL Advisor - CEO, MAD MAC Entertainment

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